The band Train rolled out a new song for the upcoming holidays meant to put a smile on the faces of music fans who are weary of the gloomy economy. The song, "Shake Up Christmas," is a key part of Coca-Cola Co.'s new Christmas advertising campaign that in past years has featured people or animals, such as the friendly polar bears of 1993, which became iconic for generations of TV viewers. For years, bands have struggled against declining CD sales by branching out into selling more merchandise and beefing up live and televised performances. But for San Francisco-based Train, singer Pat Monahan told Reuters the new song is less about commerce and more about wanting to conjure holiday joy during tough times. "It's really an honor to know that, somehow, our music is affecting people in a positive way," Monahan said. "I think of what I did with 'Shake Up Christmas' as a 'how can I help'" spread some happiness.
SHAKE UP CHRISTMAS
Sunday, December 05, 2010 |
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MUSIC
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