CACHE SAID NO TO REAL FUR

After PETA sent Cache women's specialty retailer a video showing animals being poisoned, gassed, skinned alive, and killed in other cruel ways, the company agreed to stop selling fur. Tom Reinckens, the chief executive of Cache, informed PETA that "Cache has made the decision it will no longer sell any apparel or merchandise that contains real fur." By going fur-free, Cache is saving countless animals from pain and suffering. Fortunately, more and more retailers are refusing to sell fur of any sort. Although no company should have been selling fur in the first place, it's a positive sign that so many retailers are realizing just how cruel and unpopular fur is. Cache, which operates 295 stores in more than 40 states, joins an ever-growing list of major retailers that refused selling any more fur: JC Penny, Kenneth Cole, Ann Taylor, Express, GAP, Polo Ralph Lauren, Liz Claiborne, Forever 21, American Eagle Outfitters, Lane Bryant and Calvin Klein.