1.Roy Raymund created Victoria's Secret in 1977 by putting the first store at the Stanford Shopping Center in Palo Alto, California. After opening a few other stores and launching the mail-order catalog, Raymond sold the company to Limited Brands in 1982 for a sizable paycheck. By 1993, Limited made Victoria’s Secret a nationally recognized brand, while Raymond’s most recent business venture had ended in bankruptcy. He was last seen alive walking toward the Golden Gate Bridge, and shortly thereafter his body washed up on the shores of Marin County. Investigators concluded he’d committed suicide by leaping off the bridge.
2. Since the first stores were designed to resemble Victorian boudoirs, the company’s namesake is England’s long-reigning 19th-century monarch, Queen Victoria.
3.Ed Razek, the company’s chief marketing officer, was quoted recently in a Forbes article stating that each month he has to turn down a number of requests from high-profile female celebrities desperate to be an honorary Angel.
4.Its Angels are chosen based on their appeal to women, not men. Women make up the majority of the company’s executives -- they represent two-thirds of those tuning in to their fashion shows, and they account for a whopping 98% of the company’s customer base.
5.The televised Victoria’s Secret Fashion Show enjoys a devoted fan base, but its most dutiful viewers can probably be found among a loose confederacy of conservative tight-asses. Operating under such vague catch-all names as the American Family Association, these groups annually flood the FCC with complaints about how the show is indecent or obscene.
THINGS YOU DIDN'T KNOW ABOUT VICTORIA'S SECRET
Friday, May 28, 2010 |
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